Luxe gets accessible
Big brands are opening more affordable hotels featuring service touches normally associated with boutique properties, which tend to dwell on crafting memorably unique experiences. Think gourmet food that looks as good as it tastes, and activities that plug you into the local culture. The Dubai-based luxury hotel group Jumeirah, for example, introduces the new VENU Hotels —targeting the young and travel-savvy, the new line of fuss-free but stylish hotels is set to open its first property in Bluewaters Island, Dubai this year.
Cue the connectivity
Free Wifi is here to stay — and that’s only the beginning. You can also expect perks like multiple devices per registered guest. As in-room features are fitted with smarter technology, customer service will also become more intuitive. Expect warmer care, from pre-arrival emails to the greater availability of transfers. At the new Radisson RED hotels in Guangzhou and Dubai, you can pre-plan your stay using their app — tailor your experience with options like keyless entry, extra pillows and an all-local menu.
Branding with bravado
Hostels across the Asia-Pacific are embracing attention-grabbing concepts. In Tokyo and Kyoto, the Book and Bed Hostel houses guests in a library, complete with comfy bunks for those who love to doze off while reading. Meanwhile, the lofts in The Warehouse Hotel in Singapore, and rooms with swimming-pool balconies at Boracay’s Henann Prime Beach Resort, are living proof of the rising style stakes in the hospitality sector.
This article first appeared in the January 2017 of Smile magazine.