Covid-19 and the effects of nationwide lockdowns have shown us that the world has gone digital and those who do not adapt will struggle to survive. Acutely aware of this are the Philippines’ small business owners, 80% of whom see the adoption of technology as crucial to enhancing business processes, according to a recent study by Epson.
Stepping in to help is Globe myBusiness, the SME arm of Globe Telecom that offers connectivity and digital solutions for SMEs in the Philippines. In celebration of SME Week, it has launched its Saludo SMEs campaign, featuring a series of webinars, live selling events and social media promotions to boost the online presence of local enterprises. The campaign was also kickstarted with a video to inspire small business owners to embrace the possibilities of tomorrow.
“We want to support the real heroes, the Filipino SMEs, which make up 99% of the country’s enterprise population. Our campaign aims to pay tribute to SMEs, their passion and successes, their contribution to the nation and now, their resilience and recovery from the Covid-19 crisis,” says Maridol Ylanan, the strategy and marketing head of Globe myBusiness.
Below, Globe myBusiness shares three ways SMEs can upgrade and embrace the digital age.
Adopt Cashless Transactions
The number of consumers in the Philippines who favor cashless transactions over physical payments is steadily growing, with a 2018 Visa study showing that 70% of Filipinos have already gone cashless. It’s no surprise considering how convenient it is to make payments with the touch of a button. What’s more, contactless payments are a much safer option, considering the risks of Covid-19.
With myBiz Wallet, businesses will be able to use the online portal to transfer funds at any time to their customers and employees. Powered by digital payment platform GCash, it also generates reports automatically for real-time monitoring of transactions and works with 14 banks in the country.
Use Technology to Communicate with Customers
Engage with your patrons in real-time with tools such as text blasts that can disseminate anything from new promotions to transaction confirmations. Leveraging on the population’s increasing reliance on mobile technology, SMS blasts not only keep customers feeling connected to your brand, but also help to boost brand awareness and purchase intent.
What’s more, it can be as convenient and easy as clicking a button. Globe myBusiness’ Amber, a texting platform for businesses, is one such tool that lets you tailor your messages to different customer groups and manage your subscriber lists with ease.
Embrace Social Media Advertising
The easiest and most economical way to reach out to a wide range of international customers is through social media. For example, you could use Facebook ads to target a specific demographic and attract the right consumer base for your product.
To aid business owners, Globe myBusiness has launched a Facebook Ad Creator, with which members can easily create gorgeous, optimized campaigns, monitor their performance and charge payments to their myBusiness account.
A brand that supports SMEs at every stage of their journey, Globe myBusiness equips small and medium-sized businesses in the Philippines with the latest tools and technology to ensure they are future-ready. For more information about Globe Telecom’s SME business solutions, click here.
This article was published in partnership with Globe Telecom.