How to get the look of fashion designer Jovi Adhiguna

Jakarta-based androgynous fashionista and passionate animal activist talks about writing your own style rules

Focus on the silhouette

“It’s important that you understand your body — what works for it and what helps accentuate it. If you’re like me in proportions — I have long legs — then focus on elongating the body. I look to heeled shoes to give me that extra bit of elevation.”

Embellish accordingly

“Don’t shy away from accessories — they can help balance any look. They also help style you up for a night out on the town or style down for just a grocery run. Statement earrings are my go-to. I see them as the finishing touch to pieces of art.”

Bold shapes and pops of color

“I’m into ’80s fashion now. So, colorful and oversized items, including tops, bottoms and accessories, like sunglasses. Everything except the hair (haha!). When done right, these styles
can take you through any occasion and season.”

Nothing is off limits

“Don’t give in to the molds set by the modern fashion industry. Have fun; experiment! If you’re a girl, pair a men’s structured shirt with your favorite pleated skirt; if you’re a guy, challenge the norm by slinging across a strapped purse.”

Look out for Jovi’s next project in Jakarta with a cosmetics brand to release a lipstick line. Previously, Jovi’s fashion agenda includes working with brands like Made Different Co (jewelry) and SCARPA (shoes), which donate some of their revenue to animal shelters.

. . .

Fashion lookbook: Jovi’s style icons

On Mary-Kate and Ashley Olsen“I’ve always loved their quirks — and especially after they moved into
their full-fledged designer sensibilities [for The Row].”

On Cardcaptor Sakura“She’s more like a muse to me. I imagine how I can rework her look — like, boots or shoes? — and that helps me get creative with my own style.”

This article first appeared in the November 2018 issue of Smile magazine.

Written by

Kimberley Koo

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