Help save the environment with Cebu Pacific Air’s Juan Effect

Tourism activities can take a toll on the environment, but we can take simple steps to lessen our carbon footprint every time we travel.

This is why Cebu Pacific Air, along with the Philippines’ Tourism, Interior and Local Government, and Environment and Natural Resources departments launched Juan Effect. The sustainable tourism program aims to promote responsible travel by encouraging travelers to make small pledges that can help save the environment.

“As Cebu Pacific aims to fly 22 million passengers in 2018, we recognize sustainable tourism as a key priority for the airline. The Juan Effect program is a call for all stakeholders to come together, collaborate and cooperate towards concerted efforts, to ensure that the tourism industry progresses sustainably,” said Lance Gokongwei, president and CEO of CEB.

Want to play your part? It’s easy. Just visit juaneffect.com, choose a pledge, pick a graphic, and share it on your social media accounts.

Some of the graphics you can choose at juaneffect.com
Some of the graphics you can choose at juaneffect.com

Partnering with local governments; switching to eco-friendly utensils

Aside encouraging passengers to change their habits, CEB will collaborate with local governments to implement sustainable tourism action plans. Siargao will serve as the Juan Effect pilot module, with initiatives set to be rolled out in September 2018.

Since October 1, CEB has replaced non-recyclable plastic spoons, forks, stirrers and cups with sustainable alternatives on all its domestic and international flights, including those operated by its subsidiary Cebgo. This is part of the airline’s efforts to reduce inflight waste.

On the average, the CEB group mounts about 400 flights daily across 37 domestic and 26 international destinations. Those flights use approximately 18,500 pieces of plastic spoons and forks, plastic cups, and plastic stirrers daily.

“Part of the Juan Effect program is looking at the way we do things at Cebu Pacific. We want to cut down on our use of non-recyclable plastic to only what is necessary, and are committed to rolling out more initiatives to help protect our planet and ensure that we operate sustainably,” added Gokongwei.

Cebu Pacific launches Juan Effect Boracay

From left: Arthur Tugade, secretary of Department of Transportation; Mark Villar, secretary of Department of Public Works and Highways; Eduardo Año, secretary of Department of Interior and Local Government; Bernadette Romulo-Puyat, secretary of Department of Tourism; Roy Cimatu, secretary of Department of Environment and Natural Resources; and Candice Iyog, vice president for marketing and distribution at Cebu Pacific
From left: Arthur Tugade, secretary of Department of Transportation; Mark Villar, secretary of Department of Public Works and Highways; Eduardo Año, secretary of Department of Interior and Local Government; Bernadette Romulo-Puyat, secretary of Department of Tourism; Roy Cimatu, secretary of Department of Environment and Natural Resources; and Candice Iyog, vice president for marketing and distribution at Cebu Pacific

The airline continues with its push for sustainable tourism by rolling out its second Juan Effect module in Boracay by donating trash bins, which have been designated for use in the island’s tourist hotspots. The initiative furthers the airline’s efforts in advocating proper waste management. 

CEB, together with different local and national governing bodies, gathered for a ceremonial turnover of bins to the Municipal Environment and Natural Resources Office (MENRO). The bins have been manufactured using upcycled waste plastic materials, including 1.8kg of laminated wrappers — the rough equivalent of material from 789 snack packs.

In cooperation with the government’s efforts to limit tourist arrivals, CEB also reduced its flights to Caticlan as of October 28, 2018.

Written by

Kat Mateo

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