They started out as stickers on a messaging app, then they stepped into the real world as toys and collectibles, while getting their own stores and themed cafés. And as of June 2018 in Thailand, Brown, Cony, Moon and the rest of the Line Friends have an indoor theme park to call home — Line Village Bangkok.
Built at a cost of THB500 million (P828 million) and spanning 1,500m2 over three floors of Siam Square One shopping mall in Bangkok, Line Village features more than 20 photo zones and virtual reality encounters centered on the Line Friends.
Your adventure begins at the Mystique Library — the entrance area where visitors must locate a key to proceed further into the attraction. Traversing the Secret Step, you’ll get to the Intro Theatre and Dazzle Corridor before visiting rooms dedicated to each of the characters. Brown’s Room is decked out with muay Thai and skating equipment; Cony’s House features a kitchen with touch-screen games; Moon’s Rooftop will inspire young ones with a love of astronomy; and Choco’s House is all about fashion and luxury. Boss, Edward, James, Jessica, Leonard and Sally also have their own areas, and other highlights include the Dream Theatre — a VR roller coaster ride — and the art-installation-style room, The Infinity.
Before you leave, the Line Friends will bid you farewell in The Finale, a hall of mirrors and reflection-free digital frames. Your last stop is the Line Village Store to stock up on souvenirs (look out for the Snack Bar, which is slated to open soon).
Entry costs THB990 (P1,640) for adults and THB790 (P1,310) for children and seniors. To book your tickets, visit linevillagebangkok.com.
. . .
All about Line: with about 200 million daily active users, Line is one of the world’s most popular messaging apps. It stands out from other chat programs with some nifty functions — these include an internal blogging platform and a customizable message self-destructing setting — all to keep its users connected in a more secure way. The majority of its users come from its home country of Japan, Indonesia, Taiwan and, of course, Thailand. According to the Bangkok Post, about 41 million people in Thailand use Line (as of 2017) — that’s 94% of all mobile internet users in the country.
This article first appeared in the November 2018 issue of Smile magazine.