When good news and new innovations hit your favorite drink, you should celebrate. Do it with the people who make it all happen at the 10th National Coffee Summit in Davao City
Coffee is one of the world’s most popular drinks. But have you ever wondered how it goes from farm to cup? What really happens in between, and after?
Drop by the 10th National Coffee Summit in Davao City on October 24 to find out. Your newly acquired knowledge might help you appreciate your favorite beverage — and the effort it takes to make it — even more.
“The Summit is when we invite coffee experts and government officers who will help push the coffee industry’s plans through,” explains Pacita “Chit” Juan, president and co-chair of the Philippine Coffee Board, which organizing the event.
“In our 10th year of holding this summit, we have seen success stories flourish. We want to see more farmers get better value for their crop, so we can encourage more people to invest in coffee production.” This boosts the local industry that satisfies your coffee addiction.
Here are some things to look forward to:
Learn how to invest in coffee
If it’s an idea you’re interested in, there’s a caring and responsible way to go about it. Aside from providing monetary support, farmers and their families can benefit from access to markets and training, and adopting sustainable practices. Gain insights into how farmers with potential can thrive with various forms of assistance. You can use them as an example and inspiration for your business and socially-driven projects too. “Financing Coffee Farms – A New Social Approach To Coffee Investments”, 9.40am to 10am, by Bobby Calingo, executive director, Peace and Equity Foundation
How coffee can inspire travel
Wouldn’t it be great if you can include a harvest tour or café crawl in your itinerary? Well, it could happen on your next vacation. If more coffee farms and cafés get involved in creating programs and products to attract visitors, they can promote their business and boost tourism in that destination — it’s a win-win situation. “Tourism Through Coffee — A New Business Opportunity”, 10am to 10.20am, by USec Alma Rita Jimenez, Department of Tourism
Learn about the role of women in the industry
There are many women farmers and producers who make quality coffee — and they need our help. It’s good to know that companies are giving them a chance to reach markets, tap into business opportunities and play a more defined role in the coffee industry. Discover some of the programs and avenues open to them, so you can support and check out their products in the future. “Access To Markets For Women In Coffee”, 10.55am to 11.15am, by Aurora Geotina-Garcia, co-chair, ASEAN Women Entrepreneurs Network
Find out how great coffee is made
Premium quality Arabica — those that have been processed and sorted correctly, and achieve a high score on taste in cupping — garner better prices. Understand the standards for processing so the next time you purchase a product, you know what you’re getting. “Processing Winning Arabicas”, 2pm to 2.20pm, by Prof Valentino L Macanes, director, IHFSA, Benguet State University
Meet the game changers
What does it take to create award-winning coffee? Samuel Gurel of Torch Coffee, last year’s head judge of Kape Pilipino — an annual competition on coffee quality — will tell you. He and the participants (two women-led cooperatives from Bukidnon emerged victorious in 2016) will share tips and invite more entries for the next edition on March 2018. “Improving Quality/Profits Through Processing”, 3pm to 3.40pm, by Samuel Gurel, president, Torch Coffee Company
The 10th National Coffee Summit, with the theme “Bridging the gap to quality”, will be held on October 24, 2017 at SMX Convention Center in SM Lanang, Davao City, from 8am to 5pm. For more information and to register, visit the Philippine Coffee Board website or contact +63 2 813 1028 and 908 883 1218. You can also email firstname.lastname@example.org and follow them at @philippinecoffee on Instagram, @philcoffeeboard on Twitter and Philippine Coffee Board on Facebook.