The creative pros who have recently revived the mod ’70s shoe brand share how fashion and travel come together for them
Check the weather. “Days before I arrive at my destination, I browse the Instagram accounts of local girls in the area. It’s mostly to see how they’re dressing for the weather and to see how chic they can be while they’re doing so.”
Shop local. “Check out local vintage or handicraft stores, because that’s likely where you’ll find something unique, functional, native and memento-worthy.”
Widen the scope. “Between the street-side stalls and upscale boutiques, there isn’t one that’s superior to the other. Check them all — if time permits — and you might find something you love.”
Try anything once. “Local aesthetics may differ from what you’re familiar with. They may be practical — as in being weather-appropriate for a specific climate; like a poncho — but they could also be style and silhouette inspirations. Try them on for size and you could surprise yourself.”
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Team Josanna talks creative inspiration
Marikina. “Marikina, where Josanna originates. From the design archives, which reflect older shoemaking traditions, we’ve reinvented the shoes for the current age.” –Anna
Local materials. “For our first drop, we used bitilya (emperor fish) skin. The skin took weeks to stretch out, dry and dye, but the end result was beautiful. It’s rare material too.” –Karen
A creative commune. “With artists and designers returning home from overseas residencies, the energy here has shifted and it’s inspired us and the entire creative community.” –Anna
This article first appeared in the March 2019 issue of Smile magazine.