After the Seoul campaign of #CEBTravelsSquad earlier this year, Cebu Pacific has turned its gaze to Melbourne, Australia, for which it has assembled another group of young, adventurous, environmentally conscious people. They will lead the charge in exploring more of the Philippines with Cebu Pacific. As part of the airline’s “Fly to More Fun” campaign, this first Aussie group of “travel leaders” are set to traverse the country and explore territories considered some of the world’s best islands. With CEB enabling the squads’ travels, they will be able to immerse themselves in Philippine culture, see historical sights and enjoy delicious local fare.
With this campaign, Cebu Pacific makes it clear that it’s not just about making memories in the Philippines—it’s also a passionate call for sustainable tourism, in further support of its Juan Effect campaign.
The #CEBTravelsSquad movement is set to continue with a new squad formed in Sydney, Australia. Watch this space!
This article first appeared in the August 2019 issue of Smile magazine.